Facebook review

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FMR:

Can you talk about some of the new features coming for Vivox that are on your roadmap as the product continues to evolve?

Jennifer Frkanec:

Future features focus on usability and making the application an effective tool for the business side of Facebook and a fun app for the social side. We are looking at making events easier to create and run – attaching to more viral ways of promoting the event and ways of managing large groups with text and speaking indicators. We are also looking at different modes where only speakers can be heard but users can ‘raise their hand’ to ask a question, and, of course, expanding capacity for even larger events on Facebook.

Recording is also on the road map so people can re-post events like podcasts. On the more social side, we are looking at implementing virtual goods like voice fonts, recording messages to post to walls and enhanced dial-in capability. We are also working to open up the APIs and give developers more access and control of the app for their own purposes. It’s not just about getting people to talk for us – it is about getting people to talk when they want and with the tools they need to do it effectively and in the context of their lives.  Scalability, high quality, controls and enhanced options will make that happen. And for enterprises using Facebook as part of their marketing strategy, well, that’s all about engaging community and making revenue, so we support that too.

FMR:

Vivox is established in the PC gaming space do you have plans for integrating voice chat into social games on Facebook?

Jennifer Frkanec:

Some games are already using the app as is to support their players, with no customization. Plus, we are talking to quite a few developers and they are excited about what voice chat can do for their community on a larger scale and the game. So yes – there are plans.

FMR:

Are there any plans for secure, password protected invite only channels?

Jennifer Frkanec:

We can do that absolutely now but have not yet implemented it into the Facebook app. Currently you can lock a channel so invite in who you want and then not let in anyone else.  We have the capability to offer a password lock on a channel and we will expose that feature soon.

FMR:

Finally, talk about some of the advertiser functions you are planning for Vivox (branded channels, sponsored ads, pre-roll ads, etc)

Jennifer Frkanec:

The Vivox Web Voice solution supports audio advertising, where a short audio clip can be played as people enter into channel. This can easily be brought into the Facebook application for companies looking to sponsor FB event. Users join a room and are greeted by a short message from appropriate brands.   It is a captive and relevant audience, just what marketers want. Plus, users are able to interact with the ad. For example, they can say ‘more information’ and be connected to a customer service rep for that brand or here another message on more offers. So now, not only do they appeal to the sense of sight with graphical ads, they reach out to their audience in a relaxed state of awareness with an audio message– it’s a good reinforcement and a nice revenue generating strategy to support further social network endeavors.

 

 

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